Launched in 2010, Sole takes product design and brand marketing seriously, as the Middle East’s progressive communication platform for the latest in urban fashion, footwear and alternative culture. The street festival integrates fashion, sports, music, food, drink and some of the most interesting lifestyle brands in the region. Sole’s latest edition at Dubai Design District (D3), welcomes ‘City of Gold’, a nod to the region’s historic trade routes, souks and traditional shopping bazaars.